Tracy Dorgan | WQAD Interview
Check out my mother Tracy Dorgan doing an interview on WQAD!
Check out my mother Tracy Dorgan doing an interview on WQAD!
Hey for those of you reading my blog here I’ve been sharing some of my posts from QC Design Tech. I’m a big fan of the following because I’m trying to remind folks that Social Media is just another avenue for communication. What you communicate is up to you!
After having been engaged in various social media networks, and blogging platforms over the years time has shown me a few things. I have found that completely original ideas are hard to come by. That we are more simply trying to constantly improve on all facets of our lives, and this world. Social Media is a new growth on mass communication. Where the lines of “bull horn” marketing are blurring with dinner conversations.
How Social Media is used today
In 2009 with one in five Americans on Twitter, and 35% of Americans are more likely to tweet if they are already a member of another social network. It is easy to see that spreading the word across multiple SM channels is crucial. From 2008 to 2009 Social Media websites saw an additional 11.3 million members from the 35-49 age group.
The information and data that I have included in this post all highlight a trend that is heading up. Social Media is as ubiquitous as a cellphone, e-mail, radio, computers, and television. Facebook, Twitter, MySpace, along with the hundreds of others are just different mediums and different channels for your business to capitalize on.
Rush Limbaugh is Social Media
In 1988 during the decline of AM radio Rush Limbaugh first nationally syndicated his radio show. He went national by doing something that no one else had done. Rush GAVE HIS PROGRAM AWAY. Usually radio stations paid a royalty to the talk show for being able to air the program. Rush gave his radio signal to any radio station that would play it. He then signed the advertising deals directly with advertisers. He completely cutout the middle man. By giving his program for free to these AM stations in their decline he managed to get his name, his brand, and his voice to thousands of stations.
The radio stations don’t pay Rush, the listeners aren’t paying a dime to Rush to hear the radio program.
Music apps, and the iPhone seem to go hand-in-hand. What’s better then toting around a pocket sized music device, than toting around that music device with all of the great sessions from Daytrotter. For those of you unfamiliar with Daytrotter, daytrotter.com, they are a website based in Rock Island, IL that brings new music to the masses. From there website:
Daytrotter — One band a day, every day, 28 Daytrotter Sessionsongs each week
If you would like to read more about Daytrotter or discover great independent music recorded fresh visit the About page. Well they have released a brand new iPhone app for FREE. Now I have a way to take all of the music sessions with me. If you’ve used the website you’ll notice that the entire focus is the artists. The same rings true when it comes to this app. Starting from the front page you are shown a simple way to navigate to New Sessions, Radio, Browse, Search, Most Played. So whether you know the artist you want, or your exploring for something new the front page takes you there.
Over all the app seems to stay with simplicity when it comes to navigation. By clicking New Sessions we’re taken to a page that gives you a nice list, including the artwork for each Daytrotter session. Choosing the session I want to listen to takes me straight to the music selection, and again from there starts playing the tunes.

The player portion brings the Daytrotter artwork front and center. Each session is treated as an individual play list so by starting the first Welcome track you’re give the following songs one right after another. I was a bit puzzled at what to expect from the Daytrotter on the iPhone but what I was provided with was a Pandora replacement. I can choose to listen to the most recent sessions in a row, or be served up “Random Tunes”. This allows me to sit back at my desk and just enjoy a random sampling of the sessions.

Some of the other features like browse, search, and most played give you exactly what you would expect from a music app. But I cannot overstate the enjoyment I get from the ease of use. An iPhone app should be easy to use, and give you the exact information you want. Daytrotter is not using this app to promote new sessions, or drive traffic via links to the website. This app is just giving me an easy way to browse, and discover some of the best music that has come through the Daytrotter sessions.

No app is perfect, and I wouldn’t expect a first release to be 100% polished. In this app Daytrotter has stuck to it’s hand written button styles which on the iPhone can be a bit difficult to read at times. Those buttons work well from a design perspective but from trying to switch menus while in a car doesn’t work so well.
This is in my opinion the best iPhone app I’ve seen from any Quad Cities Area business
In closing I think as far as a music app goes it matches the features of a standard player. There is no fancy recommendation engine, or ads just good music. This is in my opinion the best iPhone app I’ve seen from any Quad Cities Area business. All in all if you like the Daytrotter website and the music this app is for you. If you are looking to discover new indie music recorded in the Quad Cities then this app is for you. I give this app 8 out of 10 on the #ArronLorenzReviewPoints scale.
My name is Arron James Lorenz, and I’m an entrepreneur from Davenport, Iowa. I am an owner and operate for Reach Global Networks, DOTLettering.com, Tat2You.com, and Reel to Reel Drive-In. I am the property manager for the Lakside RV Park. I am also the technical director for the Quad City Candle Company, Quad City Window Cleaning, Precision Bend & Machine, and the Blue Grass Community Club. In 2009 I was elected to be the President of the Blue Grass Community Club. Read More...